October 2011
16 posts
“Actually we don’t seek inspiration so often. It might sound like a cliché, but we believe that inspiration is all around us and it’s a matter of awareness and the willingness to perceive it which makes it effective. We do like to trigger our senses in different ways, so we provide ourselves various stimulations, through travels, reading and exposing ourselves to new (and old) things. Often after choosing a direction or a subject for a project, we try to go deeper and look for relative material. This is often done on the web, yet we don’t often look at design. We feel like we ‘have enough’ of our own field, so we are much more interested in seeing other creative fields, such as art, fashion and architecture. People and nature are two other things which often affect our design process and interaction with them can be very inspiring.”
—Boaz Cohen and Sayaka Yamamoto // BCXSY talk to Yatzer | Yatzer
