Jan
5
욕구와 행복감 예측
Unearthing desire isn’t always easy. Freud wouldn’t have had much of a career if it were. Some desires are simply difficult to talk about in polite company (sex, power, vengeance, status). Others are too subtle and intertwined to detect (acceptance, curiosity, idealism, honor). This is why desire rarely makes an appearance at a focus group. Pleasure, however, does.
Think of pleasure as how you feel when you satisfy a desire. It tells your brain it’s on the right behavioral path. In fact, neurologists tell us that we make decisions based on predictions of pleasure. You can hear pleasure in the language people use to describe how they think and feel. It shows up in the adverbs and adjectives they use to describe things.
